Jasmina El Bouamraoui is EL BOUM, German and Moroccan illustrator and artist based in Berlin with a diverse client range in the fields of product design, advertising, editorial illustration, art exhibitions, and graphic design. Since 2017, they have collaborated with international brands and organizations, using their unique visual language to address social issues, queerness, and aspects of contemporary visual culture, ranging from books and films to music.
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EL BOUM’s work is distinguished by its bold use of color, dynamic characters, and empowering messages. Drawing inspiration from Berlin’s creative spirit, moroccan elements and queer aesthetics, their illustrations aim to provoke thought and spark dialogue on identity, social justice, and human connection.

They have created work for clients such as YouTube, Meta, Wikipedia, The Washington Post, and Sea Watch, among others.